Average US cpc is between $1 and $2 on the search network (Google Search) based on a high volume keyword. When looking at the differences in CPM by campaign objective, we see further evidence of declining CPM compared to the first quarter in 2019. We compiled and anonymized the data to see how much Facebook ad costs were month-to-month and quarter-to-quarter. Here are a few of their findings (the currency is in U.S. dollars): And hereâs the data from AdEspressoâs study: Editorâs note: We chose to highlight AdEspressoâs data here as it was the most up-to-date study we found (data from Q3 2016), feel free to check out and compare the full reports by AdEspresso, SalesForce, and Nanigans. When breaking down the CPM by campaign objective, we saw a mix of increases and decreases across objectives; however, cost-per-lead did have a slower return-to-normal than other objectives hence the more dramatic increase in cost from the previous month. From our research, we saw a big increase in cost-per-conversion in May, but in July it has reduced a bit. How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. Apart from making sure your ad creatives are scroll-stopping and get the message across effectively to the right audience, here's what you can do to prevent growing ad costs: Warm leads are a better use of ad budget because they’re way more receptive to brand communication and thus more likely to purchase or at least to engage with an ad (which seems to a factor all of its own in bringing down Facebook ad costs). Reach out to people who support your business. Your bid amount represents how interested you are in showing your ad and the higher your bid, the more likely your ad will be shown. Facebook ads are sold in an auction environment, which means the cost of Facebook advertising is largely determined by supply and demand. For example, if you choose to optimize for clicks, Facebook will show your ad to people who are most likely to click the ad. Click the map to enlarge. The cost-per-app-install was most expensive in the fourth quarter ($2.95), 123% more than the average of the first and second quarter. Hereâs a quick breakdown of both options: Automatic bid: If you choose automatic, Facebook decides the bid amount for you. Automate campaign management. Fortunately, I’ve got a baseline for you to start from: If you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. While conversion campaigns saw a 10% jump in Facebook ad costs in terms of CPC, CPC in traffic campaign objectives virtually remained the same and catalog sales actually saw a decrease in CPC by 19%. Ask them to engage with your latest Facebook ad. CPC overall rose dramatically and that's reflected when breaking it down by campaign objective. This could be due to the latest changes in Facebook ads with the introduction of changes in how Facebook must gather data for iOS 14. We saw an 18% increase in CPC in Traffic campaigns and a 8% increase in catalog sales campaigns, which are the two types of campaigns that contain most of the link clicks. Average Cost Per Click or CPC by Country Map. The other models are pretty self-explanatory. Keep creating engaging content for your Facebook page and use its performance on Facebook as an engagement condition for remarketing. In general and overall, CPMs increase by around 12% during this time period, but it's not uncommon for advertisers to see their CPMs double, which means you’re going to have to spend significantly more in November through December to take advantage of the shopping season. Learn the strategies and tactics to take your social media marketing to new This metric can be a bit misleading because the "conversion" event isn't standardized among all people using this campaign objective. Test Your Ads (Seriously, Test Your Ads) This is no surprise to anyone reading this. In Catalog Sales campaigns, costs decreased nearly 10% in June 2020 compared to May despite a 50% increase in Catalog Sales CPC between Q2 and Q1 2020. China first reported the rise of the outbreak in December and the first COVID-19 case in the US was confirmed on January 20, 2020. So showing them something that is so personalized that it shows you know their interest in you is your best bet. In this blog post, you will get some list of cheap countries for Facebook Ads and some cheap European countries you should use in your Facebook Campaign. This is a great example of why we break down CPM further by campaign objective. The cost per impressions is much lower than a cost per click, and when you want to get a lot of eyes on your ad, this can be a good way to go. Before seeing this data, I would have guessed CPMs in Reach campaigns drop the sharpest as advertisers consolidate their budgets to campaigns with direct, high ROI. Wow, so that was quite a long article on the cost of Facebook Ads. And thatâs precisely where Iâd love to help you today. You can’t even rely on this list specifically, because the price of running ads in a given location can fluctuate wildly based on a wide range of factors. SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. So if you have an ad that doesn’t perform well because people don’t like it, you will have to pay more to Facebook for them to deliver it to their users. Last month, we saw a mysterious jump in cost-per-lead. The Complete Resource to Understanding Facebook Ads Cost â 2016 Q3 Results! You can find your adâs relevance score and level of positive and negative feedback in your Facebook Ads Manager. As such, the winner of an auction is decided by the overall value created by the ad for the targeted user. How Much Do Facebook Ads Cost? This might be due to the increased ad auction competitiveness in the fourth quarter driving costs up for mobile app advertisers. Our best performing countries, Egypt and Mauritius, averaged roughly 8 cents per Like each. For example, if you want to optimize for clicks, you are usually better off choosing âLink Clicksâ. In nearly every type of campaign objective, CPM rose by a noticeable amount, including in reach, traffic, and conversion campaigns by 59%, 29%, and 9% respectively. The biggest driver in this increase is due to the increase we saw in Conversion campaign which is the campaign type that Revealbot customers allocate the most spend to. When more marketers are targeting a specific audience, it becomes more expensive to reach them. This drop in CPC for both of these types of campaigns continues to show that although Facebook advertisers are buying less ads, Facebook users are still clicking on them. To help you understand how relevant your ad is to your target audience, Facebook provides a Relevance Score metric for each of your ads. After the auction is won, Facebook considers all the ads competing for that ad space and charges the winning ad the minimum amount thatâs required to win the auction (meaning you wonât always be charged your maximum bid for ads on Facebook). Using your Facebook pixel data intelligently is critical if you want to scale your Facebook ad campaigns. How much Do Facebook Ads Cost | In 2020Make Money Listing to Music ️ https://youtu.be/uo6CguxQGHc Ready to Earn $500-$2,000+ Per Day starting today? My Check out the guide we wrote on how to automatically promote Facebook posts. For example, if youâre running an ad for your marketing tool (like Buffer) thatâs optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours. This is a very strong indicator to be running more catalog purchase campaigns. This is because Facebook wants to provide a positive, and importantly, relevant experience for all of its users. Facebook warned last week that while usage of Facebook, Instagram, and WhatsApp have sharply increased in the past couple of months, ad revenue has slumped, which is evidenced in what we're seeing in our data. And the short answer is, itâll never cost you more than you have to spend. It’s always important to remember that Facebook Ads are an auction, if you have a large number of competitors in your space then you can expect higher costs. With that in mind, here’s what you can—in our experience—expect to pay for the right clicks on Facebook: A lot depends on whether you are advertising to people (B2C) or businesses (B2B): Remember: Facebook will often lower your ad cost when folks add comments, click links, or like the ad. When you set up a Facebook ad campaign, you have access to many tools and settings to help control your Facebook ad costs. Facebook considers both positive (e.g. Another straightforward insight we can calculate is the cost-per-app-install for Facebook ad campaigns with the objective of app installs. Average Facebook Advertising Cost By Country On average Facebook advertising costs $0.97 per click (CPC). Although you might experience something difference from your individual ad accounts you manage, this is what we saw. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. 2. While catalog ads might be more expensive to deliver, advertisers are likely making up for the cost directly through sales. This might also be caused by advertisers offering more appealing ad creatives and offers to capture holiday buyers. Cost-per-app-install increased slightly by 6.5% in June 2020 compared to May. A large majority of campaigns we're analyzing are traffic campaigns and therefore have a higher weight in the overall CPM calculation. CPC in August increased slightly in August compared to July by 6%. In 2020, the whole world has changed with the COVID-19 pandemic. Fortunately, there are ways to get cheaper CPMs and CPCs with Facebook ads. CPC also stayed relatively the same compared to May with a slight decrease of 3%. Calculating cost-per-conversion for Facebook ads is difficult as Facebook’s API doesn’t offer a cost-per-result, result being the selected type of conversion the advertiser chose for the campaign. Learn how pricing works for our ads and how to set a budget that works for you. This means that you donât need to have the highest bid each time to have your ad shown if your ad is of higher quality and relevance than your competitors. Rather than attributing the decrease in cost to advertisers consolidating budget to bottom-of-funnel campaigns, this could be explained by advertisers pulling their budget completely. We see a similar story for cost-per-app-install in April compared to March, which decreased 5%. Using this Facebook Ads Low Cost Country List, you can quickly place your ads to get the most likes out of every dollar you spend on Facebook ads. This might be the "new normal" for Facebook ad CPC. In April, we saw some surprising results. The suggested bid when I chose manual bid was $0.29 per click for Chiang Mai and $4.18 per click for San Francisco, meaning itâs more than 14 times more expensive to target an audience in San Francisco than Chiang Mai: Apart from location, the following audience details may also affect the cost of your ads: Iâd recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. Despite this, the data says CPMs in conversion and catalog sales dropped 26% and 23% respectively. Unlike a traditional auction, Facebook advertising space is not won with the highest monetary bid. Anyway, here’s the listof the cheapest countries on Facebook to target with advertising. P.S. Guide: Everything you need to know about getting conversions, Social Media Customer As an advertiser, all you need to do is set the budget for your campaigns and keep your focus on finding the right audiences for your product and making the best ads you can. During the end of quarter three and in October, you can run traffic campaigns to top-of-funnel audiences to blog posts. This, without a doubt, is due to COVID-19, which is causing less businesses to spend on advertising. However, this varies between countries. Service, Creating value for advertisers by helping them reach and get results from people in their target audiences, Providing positive, relevant experiences for people using Facebook, Instagram or Audience Network. number of people who clicked âI donât want to see thisâ on your ad) to decide the quality and relevance of every advert. You can run ads on Facebook, Instagram and Audience Network on any budget. © 2020 Revealbot, Inc. All rights reserved. This is another insight we will continue to monitor in 2020 to see if this a trend mobile advertisers should expect to see. Now that weâve established some benchmarks on how much Facebook advertising costs, it might be helpful to understand how Facebook ads system works â in other words, how Facebook decides which ads to show each of its users. Pro-tip: it’s a good idea to get the engagement party started early. So it’s high time you set up automated rules via a specialized management tool like Revealbot. The bid is set so that Facebook would spend your entire ad budget with the goal of maximizing the result you want. Now, according to AdEspresso, the average cost-per-click for all countries is $0.97. Lower CPMs are likely due to less advertisers buying ads. You can directly control the amount you want to spend on a Facebook ad campaign, for example $5 per week or $5,000 per week, but you can’t directly control the cost of each result you get (for example a purchase, a download, or a click). Thank you for staying with me throughout the post! The United Arab Emirates has an average CPC 8 percent greater than the US average. As we continue to monitor Facebook advertising costs, we'll keep an eye on Reach campaigns. In any case, this is an excellent signal for campaigns that need to generate leads that can still operate at or close to full capacity because it means leads will be cheaper to acquire. Average Cost Per Click or CPC Chart – Below is the chart of the countries represented on the map, chart ordered by highest average cost per click to lowest average cost per click, compared to the US average cpc (100%). However, it's interesting to see the increase is so much higher than even in January or February. On Facebook, the average cost per click (CPC) is about $0.35 globally and about $0.28 in the U.S. In conversion campaigns, where CPC probably matters most, we confirmed that CPC did remain relatively consistent as the past two months. Another great type of ROI to consider is social ROI. If you are unsure how much to bid, Facebook recommends choosing this option. Once posted, a 10-sec view of the video within Facebook is an achievable metric to grow your retargeting audience. Don’t miss our guide on Facebook ads for ecommerce to make sure you’re not missing anything critical that could make your Facebook ads more expensive than they need to be. Thankfully, Facebook Marketing Partners like AdEspresso, SalesForce, and Nanigans regularly analyze social media advertising spend. Facebook determines the potential value created by each ad by analyzing three factors: Whenever thereâs ad real estate on Facebook up for auction, Facebook will combine the three factors into a total value and display the ad with the highest value. Instead of focusing purely on the cost of Facebook advertising, it might also be great to look at your return on investment as a key metric. Use our guide on Facebook audience insights to fully explore opportunities to find your right cold audience. What is surprising is how much more expensive CPM’s were for catalog sales campaigns in quarter four. This might be due to a large decrease in the amount we saw spent in Revealbot on lead generation campaigns this month, which might be representative of the Facebook ad marketplace as a whole. Although both these CPM and CPC costs in Q2 compared to Q1 look the same, it somewhat hides the volatility in pricing we saw at the end of Q1 and beginning of Q2. In 2019, we saw the cost-per-app-install vary widely between the first and second quarter to the third and to the fourth.