With all the rave around the French designer’s clothing, big brands like Nike reached out. Shop the latest FW20 collection of Marine Serre for Men on SSENSE.com. Shop Marine Serre Logo Crescent Moon Motif Leggings In White from 300+ stores, starting at $395. This is particularly important for designers that operate on a direct-to-consumer model who are dependent on customer loyalty. Marine Serre is a young French designer taking the fashion industry by storm. It’s not just major legacy companies that have managed to create powerful brand identities. New Season Marine Serre. moon print leggings. I was super happy that she liked to dress it. However, forming a community requires much more than simply gathering people together in the same place or accumulating a certain number of users on a platform. Up until recently, Serre only produced womenswear, but as the brand continued to evolve, she’s leaned into menswear. On SALE now! Marine Serre (born December 13, 1991) is a French fashion designer who won the 2017 LVMH Prize for Young Fashion Designers. It was in that context that Serre first used it in her collection. “We have never done any marketing for the bag — people post their own pictures, and we repost. Although the accessible price points made it challenging for Clemens to stem losses at the beginning, they have been a key driver of its popularity. Continuing to play with its signature all-over moon print, Marine Serre recently put together a new menacing face mask centered around its logo pattern. Marine Serre. She's able to blend sportswear and luxury seamlessly, but she doesn't want to be considered a sportswear designer. “Their pricing and different shapes made them a very accessible item to buy and sold out as soon they arrived in store,” he says. She chose the crescent moon symbol because it speaks to her brand values. Mixing feminine silhouettes and edgy sportswear with tech fabrics, Marine Serre’s unique collections … The popularity of Alyx’s hardware has attracted other brands to team up with it. The word most often used to describe Marine Serre’s designs is “dystopian”. $190.00. Telfar, the New York-based label founded by designer Telfar Clemens, has garnered much attention for its hero product: a T-embossed shopping bag, which has been nicknamed the Bushwick Birkin. In a pre-COVID podcast interview with fashion editor Jessica Michault, Serre said she was surprised when she saw pictures of Beyoncé wearing her clothes. In 2019, the brand's sales reportedly more than doubled to $1.6 million, up from $100,000 just three years earlier. Telfar Spring/Summer 2018 campaign ft. Selah Marley. But to do so well is no easy feat. “I was really shocked, like ‘huh, where did she get it?’ It was quite nice. That can be hard in fashion where things can easily be knocked off and copied.”, Good brand-logo co-ordination comes when the latter reflects the purpose of the former. Comments, questions or feedback? Kylie Jenner wore a matching cream and black set with her daughter, Stormi. Early life. Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. In 2018, Serre told The Cut, "There are people who think the print is quite radical, and there are others who don’t know anything about politics and think it’s just cute. Shop de nieuwste collectie dameskleding & accessoires van Marine Serre online bij Farfetch. This collection referenced 19th century billowy dresses and contemporary sportswear. Backstage at Marine Serre Autumn/Winter 2019. The bag, which comes in three sizes and costs between $150 and $257, has become a symbol of young, creative New Yorkers, particularly those who are queer or from an ethnic minority. She shows upcycled couture gowns, pleated hybrid dresses with a jersey tank, silk jackets, outerwear constructed out of leather and faux fur, in addition to pieces that utilize lace-trimmed tablecloths. Same worn by Mulatto. It was a super total look. Email us at feedback@voguebusiness.com. The strength of the logo has also benefited products created solely under the Alyx brand. Serre’s collaboration with Nike on a Women’s World Cup capsule collection in May generated a 170 per cent increase in page views for the designer in the week following the announcement, according to Lyst. Marine Serre Floral cotton-toweling jacket. Turnover for the 2017 LVMH Prize winner has doubled every season since launch. key stud earring. “I wanted to create a style, a new unified culture that is rich and diverse, in which I absorb all kinds of cultural identities but [present] it in a completely new way,” she says. Beyoncé, along with her dancers, wore a custom cocoa colored version in “Black is King,” which, according to fashion search platform Lyst, caused queries for the term "Marine Serre moon bodysuit” to jump by 428 percent. After graduating, Serre interned for Raf Simons during his stint as creative director at Dior, Sarah Burton, then creative director at Alexander McQueen, and Matthieu Blazey, former designer at Margiela (currently at Bottega Veneta). By repeatedly seeing these recognisable images, customers have come to associate relatively universal logos with specific brands. Marine Serre talks about the romance of making clothes, the power of Beyoncé, and what to do when your worst fears come true. IsSixWeeksAfterFashionWeek = false By Joelle Diderich on February 25, 2020 For this month's Spotlight, Serre has designed a custom BoF logo that takes inspiration from the crescent moon logos in … In conversation with Vogue, the Harlem rapper said he co-designed the black puffer coat with an all-over moon print he was wearing. Creating a strong brand identity, which leads to universal recognition, can entice bigger firms who want to collaborate. New Season Marine Serre. New Season Marine Serre. Serre was one of eight finalists that year who was up for what's considered the industry's most lucrative prize. Ontdek luxe mode van 's werelds topontwerpers. We also have the ball bag, the first bag we ever made that references a gymnastic ball that she wore. The firm’s audience and customers have interacted on Slack, Instagram and at in-person events. And even ASAP Rocky was spotted wearing a black coat with the crescent emblem. "; Despite coinciding with the spread of coronavirus, this is also not the first time Serre … For businesses, community is critical to success. ; Serre also joined up with Airnum to produce a red and black air quality face mask, though an Airnum representative told The Hollywood Reporter the project has been "going on before the coronavirus. Become a Member today for access to the most authoritative source of global, data-led business insights. Marine Serre showed a variety of designer face masks at Paris Fashion Week on Wednesday. This article originally appeared in i-D's The Earthwise Issue, no. $480.00. But Serre doesn’t just design bodysuits. Lyst data indicates that the most searched-for term alongside Telfar is “shopping bag”, with searches for the specific keyword up 22 per cent month-on-month. seller notes: “ this marine serre storage pouch bag comes with a marine serre black ribbed cotton branded tank top purchased ~ it is perfect for travel storage to protect your beautiful clothing or other accessories ~ new and never used ~ all pictures are taken directly from the actual item you will received ~ all sales final ~ no return ~ no exchange ~ 100% authentic ” “I think today, it's super important because you cannot just dress one gender and we’re also all used to exchanging our garments,” says Serre. $140. “It [can be used] as part of real life, and not just in high fashion.”. Williams has also worked with Fragment, Nike and Mackintosh, on whose products his buckle also appears. "It keeps evolving with us; it's never stable and timeless at the same time. Marine Serre whose namesake brand uses utilitarian staples which are tweaked and refined, while the pared-down suppleness of athletic wear still pervades her hybrid designs. To receive the Vogue Business newsletter, sign up here. Such collaborations are a now-common tactic for brands looking to generate hype and access new customers. Marine Serre Logo leather jacket Share Copied link. According to Karelis, Alyx’s sell-through is steadily above 90 per cent each season, with signature items like the buckle belts and hero chains at 100 per cent sell-throughs. Industry legends like the late Karl Lagerfeld described her as "1m50 but a will of steel." “Radical Call for Love” caught the interest of international luxury retailers like Dover Street Market and Parisian concept store The Broken Arm and both stores ended up selling the collection. Shop online the latest FW20 collection of Marine Serre for Men on SSENSE and find the perfect clothing & accessories for you among a great selection. As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. That’s what a vision of the future seems like when artifice meets reality, when bodies are smothered in fabric as if to protect them from toxic elements, when faces are masked and when ‘couture’ is made from society’s detritus, from cast-off keychains and fleece blankets and old, lace-edged tablecloths. 454.9k Followers, 72 Following, 1,559 Posts - See Instagram photos and videos from MARINE SERRE - FUTUREWEAR (@marineserre_official) “You really want to be different enough that nobody else can do what you’re doing. “That Marine Serre moon shirt, [Jennie] made it popular; now I see a lot of people wore it. The French designer strictly follows environmental practices – since the start of 2018 she uses end-of-cycle product for base materials, alongside high-tech fabrics. It means a lot to us, the way people post the bag, and for us to see who our customer is,” Clemens says. Similar ones also available. redesign the iconic FIFA Women’s World Cup football kit. Last year Beyoncé wore a black and red crescent moon set, paired with matching gloves—in which Serre says she bought herself. $1,250. Marine Serre Logo leather jacket. According to Karelis at Machine-A, which first picked up Telfar in 2014, the T shopping bags were an instant hit. Her young brand, launched in 2017, has already become a favourite among critics and clients alike. Athletic designs are spliced with refined elements typically associated with tailoring, while unexpected twists break up clean silhouettes. Scheepsemblemen kennen een lange traditie. Serre created a bodysuit decorated in her signature moon print with an eye-popping green top worn over the suit. Like the Telfar logo, Serre's crescent moon print is instantly recognizable and is now an emblem of a new, progressive fashion era. Serre was born in Brive-la-Gaillarde nearby Corrèze, France. $2,576 15% Off $2,190. For Clemens, having a desire to be “genderless, democratic and transformative” has informed his brand’s DNA, which is rooted in inclusivity and designed for individuals who have often felt marginalised by society because of their gender, race or socio-economic background. Like most college students in their final years, Serre was setting herself up for what would be a pivotal moment in her budding career. When K-pop celebrities Dara and Blackpink's Jennie were photographed at her show wearing the crescent-moon print for Spring/Summer 2020, the internet lit up, and social media users started discussing and sharing links to where the top could be bought. (The design was inspired by the harness buckle found on rides at Six Flags Magic Mountain amusement park in California.) Marine Serre Moon Print Regenerated Denim Bucket Hat. Upcoming fashion designers like Marine Serre, Telfar and Matthew Williams’s Alyx — all of whom found success in the age of Instagram iconography — have managed to establish logos … In only three years, the Balenciaga alum’s brand turns a profit and sells at over 120 doors worldwide. Marine Serre's custom BoF logo | Source: Courtesy. But how did she get so popular and appeal to such a wide swath of customers? "When I was doing [my first collection] ‘Radical Call for Love,’ I was really doing it out of love," says Serre in an interview with Garage magazine. Marine Serre One of a Kind Moon Intervened Upcycled Graphic Tee. $3,290. “That's the part that will get you through all the problems you're going to encounter, and it will also attract the best employees and keep you focused on what's important,” says Neumeier. "The moon for us is like an icon, an emblem, an image, a representation, a flag, a language, a metaphor, an object of what we believe in crossing boundaries, hybridity, and freedom," Serre tells Dazed. Marine Serre Cotton tank top. It appears on skin-tight turtlenecks, tops, leggings, and catsuits—with each piece coming in different color combinations. Marine Serre Moon Logo Embroidered Large Fit Cotton T-Shirt. Telfar’s success comes at a time when brand loyalty has never been tougher to attain, thanks to an increase in choice at every price point and immediate access — driven by e-commerce — to those products. Marine Serre Large Fit Moon Logo T-Shirt • White • Mock neck, logo embroidery in front • Large fit • 100% Cotton • Made in Turkey • Marine Serre Floral cotton-toweling jacket Share Copied link. "I don't think I have one aesthetic, and maybe I try to answer to ‘what is the future’ in a straightforward and honest way, just by thinking, ‘what do you need tomorrow, and what is affecting me today in the garment I have on?’". Everything British Vogue knows about Marine Serre, including the latest news, features and images. In 2019, the Beaverton sportswear giant tapped Serre, along with Yoon Ahn of AMBUSH, Erin Magee of MadeMe, and Christelle Kocher KOCHÉ, to redesign the iconic FIFA Women’s World Cup football kit. At the tender age of 24, her graduation show collection was sold alongside Céline, Raf Simons, Balenciaga, and Loewe. The crescent moon emblem was seen on boots, tops, headpieces, long and full-bodied skirts. We are taking a deep dive into Marine Serre, the story behind her print, and how her crescent covered bodysuits, leggings, and tops became the pieces to wear. The woman behind the striking symbol is Marine Serre, a 28-year-old designer who is also dedicated to sustainability. © Alyx buckle as seen at Dior Homme SS19 (Getty Images). There’s a crescent moon print you’ve probably seen all over Instagram. “It’s so popular because it’s arguably the logo of a post-logo generation,” says Steve Salter, the editorial director of LN-CC, which has also stocked Marine Serre since her start. She unintentionally created a status symbol that resonates with customers who believe in her designs and want to show them off on Instagram. “You can't skip that step: ask yourself why you're doing this.”. Yung Miami from the City Girls has worn an all-over moon print catsuit. Earlier this year, ASAP Rocky teased a potential AWGE x Marine Serre collaboration backstage at Paris Fashion Week. Clemens says the logo has helped power word-of-mouth marketing and strengthened core customer loyalty. Shop Marine Serre organic cotton logo high-waisted briefs from our Panties collection. logo print long-sleeved top. Recognisable logos and customer communities are more important than a brand’s next collection. Dior Men’s creative director Kim Jones, for example, collaborated with Alyx for SS19, and today, Alyx’s signature fixture can be spotted on Dior accessories such as the saddle bag. Born in Brive-La-Gaillarde, France, Serre studied fashion in Marseille but finished her education at the prestigious Belgian design school La Cambre, where she graduated in 2016 with high honors. Marine Serre was born and raised in a small village in Corrèze, the mountainous spine of south-western France. Get to know Marine Serre, the 28-year-old designer behind the crescent moon logo worn by Beyoncé, ASAP Rocky, and Kylie Jenner. Buy at Farfetch for $355. Marine Serre has captivated the fashion industry from the launch of her brand in 2016. Shop the Marine Serre official site. Buy Marine Serre clothing & accessories and get Free Shipping & Returns in USA. Serre attributes part of her success to the tiny crescent moon that consistently appears across all of her collection. Find what you are looking for amongst our directional selection of designer fashion and luxury streetwear. © Complex Media, Inc. All Rights Reserved. She gave us a glimpse of her forward thinking designs—she showed face masks pre-pandemic.We wouldn’t necessarily call it an overnight success, but it didn't’ take long for celebrities to start sporting her brand. “It was really green, there was a lot of water, an old stone house – not a lot of people or fashion,” the designer said, describing her childhood with her sister Justine, who is helping to build the business. Discover the latest women's and men's ready to wear, shoes, and accessories collections. jersey-panelled terry tapestry-style midi dress. It’s still unknown whether that piece will be a part of a wider collection, but if Serre sticks to her ethos, she will continue to be a designer who captures the zeitgeist. But a strong logo can ensure that a label won’t get lost in the conversation or get dwarfed by a bigger brand that precedes it.
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